I’m Sarah. I turn complex things into stories people actually care about.
A strategic marketing leader with an unconventional path— from
co-founding a boutique yoga studio in Shanghai to driving content strategy for a fast growing health tech start up. I’ve spent the last several years translating product concepts into stories that stick and drive real growth.
I’ve been described as a marketing Swiss Army knife—my tool of choice is actually a Leatherman.
Most recently: Content & Marketing Director at Playback Health, where I led multi-channel campaigns, managed creative teams, and transformed insane tech data into interesting narratives that convert.
Previously: Built brands and communities across health tech, workplace wellness, architecture and design.
TL;DR: I make complex stories simple, boring topics interesting, and good stories great.
Areas of Expertise
Strategic storytelling & brand voice
Product marketing and GTM strategy
Product-led content strategy
Creative direction
Copywriting
Content design & UX writing
Cross-functional growth marketing
Nice things colleagues have said about working with me
“Sarah is a content mastermind and amazing writer. In the year that I reported to her I learned so much about how to craft and write a good hook, what makes a brand powerful, and also the ins and outs of marketing analytics. I arrived at Playback Health part-time, and Sarah was such an effective mentor that I ended up running social media there within a few months.
She's the perfect manager in that she has high standards and a critical eye, but values her direct reports' autonomy and confidence just as much. She shared strategies and books with me and always made sure I had the support I needed. I'd recommend her both as a standout marketing professional but also as a manager and team whisperer.”
— Liz Desio-Frick, Social and Community Manager
“Thoughtful, highly collaborative, process driven and still somehow easy going and fun to work with. Sarah’s writing is clever, clear, and precise. A great creative partner.”
— Bryan Lavery, Art Director
“Sarah is a natural marketing leader. Her work flows directly from her inner self, resulting in a professional/personal profile that are one-in-the-same: easy going at setting strategic direction, committed to brand impact and effortless at coalescing teams around essential orders of operation.”
— Colin Pomory, Head of Customer Success
Fun stuff
Always complete, never finished.
Work Philosophy
I love reading, writing, and riding horses. Last great book I read: “Glorious Exploits” by Ferdia Lennon.